Broadcast & Media Rights

The Most Important New
Cricket Rights Package
of This Decade.

60 T20 matches. 8 city franchises. A combined addressable audience of 2.3 billion cricket followers across Asia and Africa. Season 1 — 20 June to 3 August 2027. Rights available across linear TV, OTT, digital highlights, and in-stadium.

600M+India Cricket TV Audience
250M+Africa Cricket Following
60Matches · Season 1
4Languages · Day 1
Initiate Rights Conversation →
Rights Structure

Six Rights Packages. Every Territory. Every Platform.

Package AExclusive

India — Linear TV

🌍 India   📺 Linear TV   🎮 All 60 matches

Primary India linear broadcast rights. India’s 600M+ TV cricket audience is the single largest rights driver. Exclusive national linear window.

₹120–180 Cr
indicative range
Star Sports / Sony / Zee
Package BExclusive

India — Digital / OTT

🌍 India   📺 OTT / Streaming   🎮 All 60 matches

India digital streaming rights including live, replays and clips. Can be bundled with Package A for a combined linear+digital deal.

₹80–130 Cr
indicative range
JioCinema / Disney+ Hotstar
Package C

Sub-Saharan Africa

🌍 ZA · KE · NG · +   📺 Linear + OTT   🎮 All 60 matches

Pan-African rights anchored by South African, Kenyan and Nigerian franchises. SuperSport’s continental footprint provides immediate distribution across 50 African markets.

₹25–45 Cr
indicative range
SuperSport / DSTV
Package DExclusive

Middle East & North Africa

🌍 AE · SA · QA · KW · BH · OM   📺 Linear + OTT   🎮 All 60 matches

Exclusive MENA rights. Dubai Falcons is the anchor franchise for Gulf audience identification. Arabic commentary track available. Strong South Asian diaspora in UAE (3.5M+) creates dual-audience proposition.

₹15–25 Cr
indicative range
OSN / beIN Sports / Dubai Sports
Package E

Diaspora Rights (UK / US / CA / AU)

🌍 GB · US · CA · AU   📺 OTT / Streaming   🎮 All 60 matches

South Asian diaspora rights. UK: 1.8M South Asians. USA/Canada: 5M+ South Asians. Australia: 700,000+. Willow TV is the established channel for diaspora cricket. Sky Sports remains the prestige UK cricket broadcaster.

₹8–15 Cr
indicative range
Willow TV / Sky Sports / Channel 4
Package F

Global Digital Highlights

🌍 Global (ex-exclusive territories)   📺 YouTube + Social + OTT   🎮 All 60 — highlights + clips

Global digital rights for highlights, clips, and condensed match content. FanCode has demonstrated strong emerging-market cricket appetite. YouTube global reach for brand awareness beyond linear coverage territories.

₹5–12 Cr
indicative range
FanCode / YouTube / JioCinema

All rights values are indicative and subject to negotiation. Packages A + B can be bundled. Multi-season deals (3-year) available at preferential rates. Enquire for term sheet →

Audience Data

The Numbers Behind the Rights

South Asia

India, Sri Lanka, Bangladesh — over 1 billion combined cricket followers, the deepest broadcast market in world sport.

Middle East & Gulf

UAE and GCC nations — high ARPU markets with large South Asian expatriate communities driving premium subscription uptake.

Africa

South Africa, Kenya, Nigeria — 250M+ cricket-following population in a rapidly digitising media landscape.

Global Diaspora

UK, US, Canada, Australia — 7M+ South Asian diaspora with strong willingness-to-pay for live cricket streaming.

Production Spec

Built for Premium Broadcast from Day One

Multi-Camera 4K

Industry-standard multi-camera 4K production at all three venues, with ultra-motion replay and Spidercam coverage at NMS Ahmedabad.

Multi-Language Feeds

Day 1 commentary in English, Hindi, Arabic and Swahili, with further regional languages added through Season 1.

Data & Graphics

Real-time ball-tracking, win-probability graphics and second-screen statistics packages for digital platforms.

Studio Shows

Pre-match, innings-break and post-match studio shows produced from a dedicated AACL broadcast centre.

Market Benchmarks

How AACL Rights Compare

IPL

The benchmark franchise league for global media-rights valuation — AACL is positioned as the natural cross-continental complement, occupying a clean post-IPL broadcast window.

SA20

South Africa’s franchise league demonstrates strong domestic and diaspora appetite — two AACL franchises are anchored in South Africa’s largest cricket cities.

ILT20 / CPL

UAE and Caribbean leagues show the commercial upside of multi-territory, diaspora-driven T20 properties — AACL combines both dynamics at greater scale.

Schedule Framework

Season 1 Broadcast Planning Calendar

19 Jun 2027
Opening Ceremony & Match 1 — NMS Ahmedabad, 7:30 PM IST
20 Jun – 22 Jul 2027
56 Group Stage matches across Ahmedabad, Delhi & Mumbai
26 – 30 Jul 2027
Playoffs: Qualifier 1, Eliminator, Qualifier 2 — NMS Ahmedabad
3 Aug 2027
Grand Final — NMS Ahmedabad, 7:30 PM IST
Rights Model

Exclusivity & Content Windowing

Live Window

Exclusive live linear/OTT rights per territory during the live broadcast and a defined catch-up period thereafter.

Highlights Window

Short-form highlights (under 5 minutes) released to digital/social partners shortly after the live window closes.

Archive Window

Full-match archive content licensed separately for long-term library and rebroadcast value.

Rights Enquiry

Start the Conversation

Tell us which territory and platform you’re interested in, and our media rights team will share the relevant rights deck and term sheet.

Enquire About Broadcast Rights
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